Commercial Transmedia

David H. Deans

Commercial Transmedia

How transmedia storytelling is transforming marketing communication and advancing content marketing best practices.

book-cover

Book Description

Transmedia Newswire | GeoBrava multi-platform communications

For more than a decade, we’ve reviewed a broad cross-section of market research studies. We select summaries of those reports that provide the most thought-provoking insights about the many disruptive changes shaping free-market competition within the communications, media and entertainment sectors of the Global Networked Economy.

The closely related Technology, Media and Telecommunications (TMT) industries are already undergoing a transformation — as innovative products or services are developed by collaborative teams of creative contributors and brought to market at an accelerated rate.

The combined Technology, Media and Telecommunications market size is currently estimated at $5.1 trillion — with the communications sector consisting of about a quarter of that total.

visit the Transmedia Newswire for daily updates

Author

David H. Deans Managing Editor and Publisher GeoActive Group USA