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Book Title: Commercial Transmedia

Subtitle: How transmedia storytelling is transforming marketing communication

Author: David H. Deans

Cover image for Commercial Transmedia

Book Description: How transmedia storytelling is transforming marketing communication and advancing content marketing best practices.

License:
Creative Commons Attribution NonCommercial NoDerivatives

Contents

Book Information

Book Description

Global Networked Economy – Technology | Media | Telecom

For more than a decade, we’ve reviewed a broad cross-section of market research studies. We select summaries of those reports that provide the most thought-provoking insights about the many disruptive changes shaping free-market competition within the communications, media and entertainment sectors of the Global Networked Economy.

The closely related Technology, Media and Telecommunications (TMT) industries are already undergoing a transformation — as innovative products or services are developed by collaborative teams of creative contributors and brought to market at an accelerated rate.

The combined Technology, Media and Telecommunications market size is currently estimated at $5.1 trillion — with the communications sector consisting of about a quarter of that total.

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Author

David H. Deans

License

Icon for the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License

Commercial Transmedia by David H. Deans is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License, except where otherwise noted.

Metadata

Title
Commercial Transmedia
Author
David H. Deans
Editor
David H. Deans
License

Icon for the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License

Commercial Transmedia by David H. Deans is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License, except where otherwise noted.

Creative Commons

Publisher
GeoActive Group