Book Title: Commercial Transmedia
Subtitle: How transmedia storytelling is transforming marketing communication
Book Description: How transmedia storytelling is transforming marketing communication and advancing content marketing best practices.
Global Networked Economy – Technology | Media | TelecomFor more than a decade, we’ve reviewed a broad cross-section of market research studies. We select summaries of those reports that provide the most thought-provoking insights about the many disruptive changes shaping free-market competition within the communications, media and entertainment sectors of the Global Networked Economy.
The closely related Technology, Media and Telecommunications (TMT) industries are already undergoing a transformation — as innovative products or services are developed by collaborative teams of creative contributors and brought to market at an accelerated rate.
The combined Technology, Media and Telecommunications market size is currently estimated at $5.1 trillion — with the communications sector consisting of about a quarter of that total.
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Commercial Transmedia by David H. Deans is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License, except where otherwise noted.