David H. Deans, Managing Editor and Publisher, GeoActive Group
How transmedia storytelling is transforming marketing communication
How transmedia storytelling is transforming marketing communication and advancing content marketing best practices.
The closely related Technology, Media and Telecommunications (TMT) industries are already undergoing a transformation — as innovative products or services are developed by collaborative teams of creative contributors and brought to market at an accelerated rate.
The combined Technology, Media and Telecommunications market size is currently estimated at $5.1 trillion — with the communications sector consisting of about a quarter of that total.
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